The way people give is shifting rapidly. Today’s supporters expect a seamless, mobile-first experience that matches how they pay, shop, and interact online every day – with absolute confidence that their payment is secure.

For charities, standard “one-size-fits-all” donation tools simply don’t cut it anymore. Supporter trust is won or lost in seconds, and handed-off, generic checkout pages risk losing donors before they finish giving.

That’s why we built Donation Flows: a fast, secure, and mobile-native donation experience. Designed to process donations instantly – wherever your audience is – while looking and feeling like a natural extension of your brand.

Introducing Donation Flows

Here’s what’s new:

Fastest in the market

  • Designed to make giving to your cause easy, with donations processing up to ten times faster than other platforms. That quick loading time means your supporters can always donate, even when mobile signal strength is at a premium.

Fully flexible

  • Build tailored donation journeys that fit your needs. Flows is fully modular, meaning you can make instant changes on the fly. The best bit? It’s reusable. If you like a step you’ve created, you can drop it into any other campaign at the click of a button.

Completely customisable

  • Enthuse puts your cause front and centre to help foster long-term supporter relationships, and your ability to showcase your charity’s brand just got even better with fully customisable colours, fonts, and styling.

Mobile-first

  • Optimised for the 80% of supporters who donate on their phone and there’s a brand-new desktop experience, too.

Donor engagement

  • A simple nudge explaining why sharing information matters helps charities identify more of their supporters by driving down anonymous donations.

Easier completion

  • Autofill and a streamlined Flow to reduce friction, making for a smooth supporter journey and more consistent data for your charity. 

Robust protection

  • Equipped with the most advanced bot protection on the market, ensuring your charity only receives donations from genuine supporters. Keep your cause safe and your reporting accurate.

Better for the planet

  • Efficient pages use less energy and reduce your cause’s carbon footprint. Rest easy knowing your Donations page will have a lower footprint than 99% of websites.

What this means for your cause

With a faster, more intuitive flow to your donations journey, Enthuse can help your cause to raise more, grow lifetime value and build long-term supporter relationships.

Early results from the new Enthuse Donations solution show:

  • 67% engaged donor conversion rate
  • 28% increase in donation value
  • 30% reduction in anonymous donors
  • 10x faster processing speeds than other donation solutions

“Our new and improved donations offering is going to be hugely beneficial for charities. Good causes can customise the steps to build the exact donation journey they want, down to the smallest detail. Found a winning formula? Replicate it for every campaign. Need something different? Simply build a new Flow for a truly tailored donation journey to suit any context, powered by the fastest processing speeds in the market.”

“We’re really excited to bring this new, mobile-native solution to market and to see the huge impact it will make for our charity partners. In the early use of our new solution, we’ve already seen an increase in conversion rates and the average donation amount as well as far fewer anonymous donations being made. This is just the start of a major series of upgrades across all our solutions and we’ll share more when we can.”

Eddie Allenby, General Manager at Enthuse

What do I need to do?

Donation Flows is being rolled out to existing Enthuse customers and they will be given access as soon as the new experience becomes available to them.

If you’re not currently using Enthuse for Donations and you’re interested to hear more, then you can talk to one of our Enthusiasts here.