Donor Pulse Report: Winter 2020

Donor behaviour continues to change in response to the pandemic. The latest edition of our quarterly research study examines changes in Christmas giving patterns, and the wider outlook for the next three months.

What’s inside:

• Drifting donors: Three quarters of 18-39 years olds could be your biggest, but least committed donors this Christmas – find out how to engage them.
• Donor priorities: How these are changing with the pandemic and how to demonstrate your activities are important to the here and now.
• Give and forget: Why charities need to invest in their digital brands to ensure better brand recall, particularly with younger demographics.

Donor Pulse is a quarterly report from Enthuse, the fundraising, donations, and events registration platform, looking at the public’s changing attitudes to charities and giving.

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