Chester Mojay-Sinclare

Becoming the Fundraising Director of a national charity was a goal I set myself quite early in my career. Once I attained this ‘lofty’ position, whilst my fundraising skills were well honed, the learning curve suddenly steepened.  As the manager of a large department and a key member of the wider leadership team, new skills […]

Even seasoned charity professionals can get into a pickle trying to explain the difference between their Vision and Mission statements. Get trustees involved in the discussion and add in Values and Ethos statements and it won’t be long before half the room is tied in knots and the other half is running for the door. […]

Once your charity is well established online and putting up content regularly, you need to make sure that you’re appealing to your audience effectively. Here are three ways to make sure that you’re hooking people in and keeping them engaged. 1. Tracking Where do your visitors find your website? How long do they stay? What’s the […]