Donor Pulse Report: Summer 2021

Over one year since the nation started working from home, we look at how and when people are returning to the office, and what opportunities the end of all remaining restrictions brings for charities.

What’s inside:

• Generation Generous: Under 40s continue to be key drivers of donations, with 81% giving in the last three months. Learn how to tailor your campaigns to appeal to younger donors.
• Business as unusual: Over 50% of people are set to return to their workplace three days a week or less. Discover flexible fundraising and why it will become an essential part of your workplace campaigns.
• Give and forget: As more people donate through consumer giving platforms, their ability to recall a charity’s name drops significantly. Find out how you can make your charity memorable and attract more recurring donations.

Donor Pulse is a quarterly report from Enthuse, the fundraising, donations, and events registration platform, looking at the public’s changing attitudes to charities and giving.

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